Marketing Case Study- Sydney Aquarium Marketing Plan (very detailed).

1.The segmentation of target market §Customers ar grouped in dissimilar ways. Firstly they have; oDifferent demographics oDifferent set of needs oDifferent geographies oDifferent cost ranges and visitation/ snip restraints §Maximizing visitation is main protestation of the marketing plan, so markets are segmented. Statistics are found by dint of daily surveys of visitors residence, line of merchandise etc, so accurate demographic statistics are calculated. oSydney is the key interior(prenominal) market (+20% in 1998). lowly domestic market is tourists from regional NSW and interstate. oInternational Visitors: Classified into categories with 57% holidaymakers 17% visiting friends and relatives, 12 % business travelers, remainder classed as other . tonality internationalist markets are UK, Japan, Taiwan, Singapore, Hong Kong, US, Korea and Germany. China, UK NZ are aggressively targeted as on that point is seen to be the greatest visitation growth potential from these co untries. kinsfolk 11 lessen tourist numbers from Americas (-13.5 %) and Japan (-12.8%), precisely Other Asia and Australia grew 15% separately that year.The Olympic success and low Australian dollar has provided a positive outlook for international tourism to Sydney.

§Target Markets are also grouped in lots detail and on the button; oSingle Income No Kids (SINKS) oDouble Income No Kids (DINKS) oGays oSenior Citizens oA grow taking kids for the day, custody of kids oHoliday makers oVisiting friends and relatives (VFR) oBusiness Travelers oSpouse whose attendant is at work serve up/meeting holiday oFree and i ndependent traveler (FITs) 2.Strategies §C! hannel scheme (international) Below is the process, in stages, of an international tourist and at which points Sydney fish tank (SAQ) plan to reach the customer Customer abroad abroad Overseas Inbound Hotel travel agency tour performer airlines ground agency oUsually SAQ would assay to reach the customer promptly to the customer, through major tourist guides such(prenominal) as Lonely Planet, and advertise at Sydney airport when tourists arrive. oHowever, this has been changed repayable to... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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