Segmentation

Segmentation We believe that the marketing partitioning of leeward Kum Kees soybean plant sauce is a mixture of demographic, psychographic and acquire part. Since customers buying motives comes from their own habit and their own modus vivendi before they consume soy sauce as they will subprogram the same brand or the same soy sauce when they keep that soy sauce is what they want and they need.Demographic segmentationconsists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. Lee Kum Kee takes care close the minority with different religion, Lee Kum Kee establishes different labels to show whether that kind of soy sauce is suitable for them or not. For example, Lee Kum Kee recommends the Double Deluxe soybean plant sauce to the Kosher as the ingredient of this soy sauce is conformed to the rules of Judaic religion.Psychographic segmentation is a method of dividing markets on the bases of the psychology and lifestyle habits of customers. Lee Kum Kee cares those people with different lifestyle, such as, people who concern much somewhat their health and the vegetarian. For example, Lee Kum Kee has produced Salt Reduced Light Soy Sauce for those who concern their health much. Also, Lee kum Kee has recommended some kinds of soy sauce for the vegetarian to use.Benefit segmentation is Aformofmarket segmentationbased on the differences in specificbenefitsthat differentgroupsofconsumerslook for in a harvest-feast. Lee Kum Kee has provided loads of products to satisfy different needs of the people including those who affected by the demographic and psychographic factors. Apart from the above mentioned, Lee Kum Kee endeavors to provide a larger product variety. Recently, Lee Kum Kee introduces a new soy sauce without adding any MSGs. Targeting