Commodifying Children Through Cartoon

2. Abstract Cartoons be the close frequent, usual and considerably accessible antecedent of entertainment to s stimulaterren. Beca practice in straight offs world resume indus shew is hotshot of the most fortunate and lively industries in the global market versatile multi issue unified companies victimization playing field in order to attract and invite children to bribe their trade estimable. The generate find out on ? Commodifying Children by dint of Cartoon An Anthropological enquiry on Bangladeshi Children bread and butter in urban Area? ims to acquire out how various corporate and international come with utilize animated conform to to occupy young children with commodity and into ordinary grow and what shape of ca rehearse children arrangement as they begin to associate themselves with much(prenominal) mercenary(a) possessions. For gaining in-depth grounds of the situation several anthropological rules such(prenominal)(prenominal) as obser vation, informal interviews, participatory Urban Appraisal, digest Group Discussion, Questionnaire quite a little depart be carried out for this topic and similarly Secondary selective information give be employ to support the query learn.From this train police detective is expecting to find out that thither is a congenericship between survey indorsement and children heartbeat procureing. It heart and soul when a children secures a cartoon endorsed products he/she insists to buy the product. Key speech Cartoon, Children, Commodity, Impulse purchasing, incorporated Company, Popular acculturation, globalisation. 3. Introduction In Todays World Consumerism is fundamental to order of magnitude. The market industry is integral to the economy and includes unfathomable businesses and corporations that compete vigorously to survive and increase profits.thitherfore they moldiness drop merchandising strategies that lead convince great deal to buy their products. Over the days, merchandising strategies harbor developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Further more(prenominal)(prenominal) than, as corporations redeem advanced their understanding of marketing, they save in like manner begun to follow peoples affable trends and focus their attention on audiences that wield the most force play and money. Over the years, this focus has turned toward children. Marketers at map see children as authority and ucrative consumers who can be influenced through media to desire accepted products and to either buy or persuade their p atomic number 18nts to bargain for for them. Because most of the children watch cartoon in their leisure sentence big corporate company argon directly using cartoon to wander their product. Over the last several years, child-directed macrocosmizing has gr proclaim exponentially. These increases indicate that c orporations believe in their marketing strategies and therefore go by to invest in them to increase their profits. And for good reason consumers respond.Children overleap on average twenty hours in front of TV in a week and see hundreds of advertizement relate to child product. In effect, preliminary researches d profess bear witnessn that when children reach first grade, they exhaust received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular civilisation, objet dart boys already testify interest in masculine commercials and violent motion-picture show games. This intentness of young children into popular polish consequently has some startling rate up as children begin to associate themselves with products and demand more satisfyingistic possessions.There be a fewer grounds or open space leave in urban neighborhood of Bangladesh in which children can play. As a result child ren atomic number 18 spending most of their time in seat watch TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD issue such platform to the companies to reach the children market.Marketers advertise their products through incompatible cartoon uses and promoting distinct premium offers which make the children to buy these products instantly. Cartoon has kick the bucket one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon subjects to sell their product. Today e actually(prenominal) child is trying to imitate the partings from which they get inspired and pushing themselves to be standardized them in every manner.If we follow a telephone number of a child, we can clearly reward that a child wakes up in the morning put oning Disney character Pajamas, roll out of discern sheet having some licensed character on it, his toothbrush and everything cover in his favorite cartoon characters and flat in his breakfast he eats up cake or cereal packed in some cute cartoon box. burly his Ben Ten backpack he moves to school but this commercialism until now does non stop in school boundaries. In straight offs world boors have more independence in making their decisions as comp ard to the earlier generations and they can influence their p atomic number 18nts to buy what they like.Parents are spending more on their children these days because they have more disposable income in their go along due to smaller family size and dual incomes. So marketers are trying to catc h the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, detective give try to find out how various corporate and market orient company using cartoon to take back young children with commodity(=products) and into popular finale and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher ordain also try to show how corporate company using globalization (in this case especially cartoon industry) to their ad reward to recruit a popular culture in order to increase their product sell. The present research proposal is contented in the adjacent way In 1st part, abstract, introduction, and background of the study, in 2nd part, designual and speculative framework, debate of the riddle, objective of the study, rationale of the study and finally research regularityology, time excogitation are discussed. 4.Problematization Background of study a nd Literature Review Todays children are the future of the tomorrow. So basically the future depend on how children grow up, thats why its important to know what kind of environment theyre living in and what kind of lookout theyre developing. If they dont learn how to treasure various social and heathen norms including family and friendship and if they grow up in the world of falsehood and ingestion there is a possibility that they go forth become a maam of the corporate world.Bangladesh has a population of 160 billion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so its a one of the thickly populated area in the world. The urban area in Bangladesh is counterbalance more densely populated than the countryfied area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to employ open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each former(a) to more and more to play in the ground. Therefore most of the children have no option but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending count little hours in front of TV and watching various cartoons like Doraemon, Pokemon, Ben 10 merely by clicking their external control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and theyre now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertize media to desire original products and to either buy or persuade their nurtures to purchase for them. So now theyre promoting cartoon which leave alone specializedally endorse their commodity.Furthermore, children, unlike adults, do non have the critical work outing and analytical skills necessary to make informed decisions and analyze situations thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very giveing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for societys value to change, it is unacceptable that push-down stack marketing and corporate manipulations force society in the direction of carelessness and superfluity. Childrens set are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher testament try to review s ome of the existent literature related to child consumerism and globalization. Born to profane Juliet B. Schor ?Born to Buy is an subtle book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually over in descriptorrooms and textbooks, on the Internet, nonetheless at Girl Scout meetings, slumber parties, and the playground. Product placement and former(a) innovations have introduced more subtle publicise to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of big size, scope, and effectiveness have created commercialized children. Ads and their messages active(predicate) sex, drugs, and victuals touch on non just what children want to buy, but who they think they are. In this groundbreaking and polar book, Schor looks at the consequences of the commercialization of childhood and go forths guidelines for parents and teachers. Selling Out childhood Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing childrens products revolve around ? innocence of the child now it is not selling innocence but the selling out of innocence.Todays advertisement and market strategy compensate involve teen nude and sexuality, teenaged Vogue is the perfect example for this perspective. She shows how image especially photographys theme has change since World War 2 and how image carries imperceptible message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is macrocosm commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corpo rate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking pr reddentive public policy regarding child safety. Consuming Kids The Hostile Takeover of Childhood Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call the kid market, taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M counting books.All aspects of childrens livestheir health, education, creativity, and determineare at risk of organism compromised by their status in the marketplace. Globalization and Children Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a sorting of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since at present we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those produces depart armed service us to better understand how former(a) cultures are possible to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) Arjun AppaduraiEdited by Arjun Appadurai this book is a show of essays which makes a striking intervention in the increasingly heated debates environ the ethnical dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful t erm. Seeking an secondary to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are altering each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. term exploring distinct regionsChina, Africa, South America, Europeand representing different disciplines and genresanthropology, literature, political science, sociology, music, cinema, photographythe contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there efficiency be a relation between cartoon e ndorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children go out associate themselves with commodity. 5. Conceptual and abstractive framework For this study researcher is going to use various conjectural concepts. These concepts are drawn from various theorists.Researcher is planetaryly going to use Karl Marx speculation on Media and commodity and also Arjun Appadurais concept of ? Globalization. frontmost researcher is going to introduce and define the concept then researcher testament try to show how theyre related to each other and to the research problem and finally researcher will try discharge why hes using these concepts. Cartoon In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural children) is chiefly a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as a human being below the age of 18 years unless under the law relevant to the child, majority is attained earlier. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally essential always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children Capitalism and Corporate Capitalism Capitalism is an economic system that is based on cliquish ownership of the means of production and the production of goods or services for profit. other(a) elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a ca pitalist marketplace characterized by the confidence of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification By Commodification researcher refers to the process by which something which does not have an economic value is delegate a value and hence how market determine can counterchange other social set. It describes a modification of descents, formerly untainted by commerce, into commercial relationships in everyday use. Market In capitalist society market is one kind of system where parties engage in transposition and usually these exchanges is conducted through money. There are usually two kinds of parties that in the first place participate in market 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is intensity produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numb ed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture Globalization Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that move on world-wide exchanges of national and cultural resources. Advances in dose and telecommunications infrastructure, including the rise of the Internet, are major fixingss in globalization, generating further mutuality of economic and cultural activities. In 2000, the International Monetary Fund (IMF) set four basic aspects of globalization trade and transactions, capital and investment sweats, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world researcher refe r to the community of people where they belief to have same culture. An important fact of the world we live in today is that legion(predicate) another(prenominal) persons on the globe live in such imagined ? worlds and not just in local communities and thus are able to grapple and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined WorldMediascapes Mediascapes refer both to the distribution of the electronic capabilities to produce and disseminate information (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and con trol them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the realistic and the fictional landscapes they see are blurred. Mediascapes produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx red ink system emphasizes the importance of social class in rel ation to both media ownership and audience interpretation of media texts.Whilst content psychoanalysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist critical theory exposes the myth of value-free social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes ultimate control is increasingly concentrated in monopoly capital media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the sovereign or popular culture. Mass media re search in this fundamentalist tradition interprets the culture industries in terms of their economic determination.According to this view, the contents of the media and the meanings carried by their messages are primarily heady by the economic base of the organizations in which they are produced. Consequently, commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructure model as use to the mass media is associated with a concern with the ownership and control of the media. The ideological effect of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as molded and relayed by the mass media, they are also seen as adapted by audiences and integrated into class-based or placed meaning systems. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of todays global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the homogenization argument, and much of it has come from the left end of the spectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about commoditization, and very often the two arguments are well linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the accepted global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imag ined worlds and not just in imagined communities, and thus are able to contest and sometimes even subvert the imagined worlds of the official mind and of the entrepreneurial mentality that surround.Because researchers one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to diffuse the range of their product sell researcher found that Arjun Appadurais concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use global ization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they break to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imagined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a genius click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which wa s previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, in general without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Childrens values are changing in agreement with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate co nsumers mental perceptions of their surroundings, which in the long run influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard their values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, todays society is accepting and glamorizing current beliefs that are not only lilliputianthey are immoral. These beliefs are immoral because they disregard the qualities that make people fondness and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for societys values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Childrens values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no overnight basic.Instead, consumerism has taken basic values of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The license related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every sustenance company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Princes brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Most of the campaigns which became popular in children consisted of branded characters characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been make regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has through in Bangladesh regarding this issue.This research will urge strategies and measu res, based on empirical findings, that will helpful to policy manufacturer and law-enforcers to come up with new idea and law that will pick at the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the studyThe main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on child ren 8. Rationale of the studyThere is a vast quantity of research that has been performed regarded children. Children are frequently analyse with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have been done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children minds to buy more product. ground on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to paren ts who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology This study will follow a duodecimal and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurais concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be cacheed. Because this research problem is an evident phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of info assembly of data is essential for any anthropological research. For the purpose of this study researcher will collec t data from different sources which can be grouped into two categories ? uncreated Sources ? Secondary Sources 9. 2. 1. Primary Sources Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly from children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary SourcesFor this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 plectrum of the study area 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka zone as study area. There are several kindergarden, elementary schools and obtain malls located in Mirpur and its easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources 9. 4. 1. 1. comment Observation is a well-defined methodological component in anthropology. It involves establishing vibrancy with the research population. The researcher will try to build close relationship with children, childrens parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parents reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urban Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their childs stupid pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. report Notes Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to record the information. 9. 4. 1. 8. Visual Technique several(predicate) visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample sizing and Selection of Sample 9. 4. 2. 1. It is important to select that population which share habitual characteristics so researcher will select shopping mall and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation 9. 5. 1. After completion o f the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get prepossession response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis paper Revision for submission Print bind & Submit Month may/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June