English - The Corporation book - Key concepts Assignment

English - The Corporation book - Key concepts - Assignment Example results that may be partly explained, according to one study, by the "implicit endorsement of these products by the schools, that is, by permitting them to be advertised in school."" Corporations become involved with schools for the same reason they do everything else-to promote their own and their owners financial interests. "If theres a cardinal rule in preparing sponsored material, "states Ed Swanson of Modern Talking Pictures (an educational marketing company), "it is that it must serve the needs of the communicator first." "The kids were reaching are consumers in training† (Bakan, page 129). Influence is the power to affect someone’s belief that is will lead to a physical change. The two quotes above offer a classical example of the importance of social influence on business. The television set is a major contributor to the influence gained in order to make a business boom. Measuring influence, from a media perspective, is continuously gaining momentum up to date. For example, Mc Donald’s makes it a necessity for children to eat their burgers at this place, so they nag their parents to take them there. The adverts on the television target the children which in turn force their parents to purchase what the child wants. These commercials seem to be grooming consumers for the future. Social influence is a critical element when it comes to success of a business. It tends to persuade the consumer that the product on sale is the best. It helps to fosters consumer- related attitudes at a tender age. Co operations act as the influencers as they are the ones with the knowledge and ideas that will impact how people respond to the commercial. Each commercial is targeted for a definite customer mix, either directly or