Identify and Evaluate Marketing Opportunities

STUDENT legal opinion GUIDE Unit of competency name get wind and rate merchandising opport unities Unit of competency moment BSBMKG501B Unit Purpose On flourishing completion of this unit you should be able to actively seek bug out and assess merchandising opportunities in terms of vi qualification and suitability to the organisation. You should also be able to turn the assessed merchandise opportunities into reality by scoping the implementation demonstrate and getting buy in from management and other appoint stakeholders for your probability. Specifically, you leave be able toIdentify market opportunities Investigate merchandise opportunities prize required changes to catamenia operations Reporting of judgement outcomes Your result allow for be recorded and reported to you as Distinction or book of facts or Competent or Not yet Competent. If you are doing this unit in a course which is sortd (Pass, Credit or Distinction) and this is superstar of the units which contribute to the course stray, your result in this unit will be assigned a nominal mark which will be apply to calculate your course grade. Requirements to successfully complete this unit of competency IntroductionAssessment is a process that will require you to provide testify that you have achieved the fellowship and skills required in this unit of competency. Successful completion of this unit is found on the estimation of your demonstrated competence in a employment or simulated workplace environment. How do you complete this unit? You pot complete this unit by demonstrating competence. To do this you must provide evidence that you can put a written report which identifies, evaluates and ranks a outlet of Marketing Opportunities Prepare an opportunity scope memorandum that intelligibly describes the proposed executing of the marketing opportunitySynthesise the scope, viability, happens and forecast outcomes of the proposed marketing opportunity into a persuasive innovation to gain buy-in for the marketing opportunity What evidence will you be asked to tack? You may be requested to 1. Identify and assess Marketing Opportunities and fill a Written Report Identify and evaluate marketing opportunities. place a SWOT analysis and identify four (4) marketing opportunities. Evaluate each of the four identified opportunities using a range of inflection for example financial totals marketing measures customer impact methods and competitor solution analysis.Rank the marketing opportunities and identify the key opportunity. (This marketing opportunity will be explored further in the next task) 2. Write a Scope document and Plan the execution of a marketing opportunity This would include establishing the marketing opportunity objective, analysing and assessing organizational preparedness scheming a marketing opportunity implementation schedule establishing a financial analysis, projections and forecasted results for the marketing opportunity designing suitable marketing controls establish a clear correspondence to the key isks involved in the marketing opportunity and the strategies for managing these risks 3. Provide a persuasive Marketing Opportunity Presentation Present your marketing opportunity. This would include synthesizing your marketing opportunity framework into communicable pieces, where you would impart objectives and expected outcomes define the risks clarify changes that will need to be made and communicate the viability of making changes to current operations. Your peers should act as managers and key stakeholders providing feedback on the presentation of your marketing opportunity.Your instructor will appreciate you of the specific assessment requirements for this unit. This is a graded unit. To earn a PASS grade you must Identify several marketing opportunities using a SWOT analysis Analyse and then evaluate marketing opportunities using one marketing and one financial measure Prioritise marketin g opportunities rank marketing opportunities and identify key opportunities. prepare a clear understanding of the key risks involved in the marketing opportunity and the strategies for managing these risks.Scope and plan the execution of one marketing opportunity Prepare a good quality written report and scope document Present your marketing opportunity to your peers To receive a CREDIT grade you must Meet all the criteria of a pass grade Identify marketing opportunities using a greater number of sources and areas of growth eg internationalist growth Apply entrepreneurial and creative thinking frameworks to the identification of opportunities expenditure a more extensive number of evaluation methods including finance, marketing, customer and risk method.Demonstrate advanced skills in prioritising the various opportunities. Demonstrate a clear understanding of the concept of risk and how it applies to the evaluation of opportunity Prepare a overlord quality written report and scope document Provide a professional quality presentation which demonstrates high level presentation techniques and is tended to(p) by visual/sound aids. Address audience questions and garner feedback from peers in regard to the presentation of the opportunity To receive a DISTINCTION grade you must Meet all the criteria of a credit gradeDemonstrate an advanced ability to plan, organise and control market opportunity analysis, evaluation and scoping Produce clearly superior identification and evaluation of opportunities Draw on an immense number of sources and areas of growth to support market opportunity identification Clearly surface an application of and understanding of entrepreneurial and creative thinking frameworks and how they should be use to the identification of marketing opportunities Evaluate every opportunity using a range of methods finance, marketing, customer and risk methods.Present reports of desk-top publishing quality with complete audio/visual support for p resentation. Respond to peer feedback in a professional and detailed manner What you will need Your teacher will advise you of any resources, including text books, which you will require for this unit. More about assessment For information about assessment in TAFE please see all(prenominal) Students Guide to Assessment in TAFE NSW which is available on the TAFE internet order at http//www. tafensw. edu. au/courses/about/assessment_guide. htm Additional details for local assessment arrangements